As compliance requirements increasingly become more strict, it would be beneficial to plan to have an option on a per-account basis for where their data is stored and/or processed.

As I understand today, from your article, all data resides in the US.

With respect to recent political instability in the US, the reputation and trust has taken a hit, so giving us this option would help counter this.

Data sovereignty perception removes a sales barrier with end customers who are non-technical and not legal-savvy.

For my customers, residency in Australia would be optimal, and I can see from 2 other suggestions that EU and UK are also important regions to support.